The Royal Wardrobe

Most models and fashion designers are not people who are touched by obesity. There are many people in the general population that struggle with their weight and need to purchase clothing in larger and larger sizes. It is time for the fashion designer and the industry as a whole to look into this growing need.

There is a growing problem and it is obesity. Estimates show that about half of all women are overweight or obese. This percent is even larger for women who are middle aged, where almost two thirds of them are overweight. The number of teens who are overweight is also increasing. The results of the increasing number of people who are overweight is a growing market for clothing plus size and bigger.

Indeed, the fastest growing market segment in the business is for plus size clothing . However, the fashion industry has yet to fully meet this demand. There is consistently a lag in fashion trends before they reach the plus size market, and even when they do they are merely sized up or scaled versions of clothes designed for skinny bodies.

The response to this is size inflation. This is the term used by the industry observers. Simply put, a garment that used to be size 14 is now a size 10. Consumers do not address the real concerns while feeling smaller in size. Plus size fashion clothing as dissatisfied customers as a result.

The good news is that changes are on the way. For the first time since World War II, a consortium of clothes manufacturers, led by American plus size clothing makers, has conducted a huge sizing study for women. This way, they can be sure that clothing that they make will fit the women of today. There are some plus size only fashion shows and plus size models, but their numbers are still limited.

The epidemic of obesity is running on showing no signs of decreasing. It actually appears as though it may be increasing, at least during the near future. The fashion industry is well aware that this trend is occurring and they are beginning to capitalize on the trend. Plus size clothing stores and fashions are no longer a niche market, but rather are quickly becoming the standard size for a large portion of today’s consumers. This new reality should, and will, quickly become reflected in high fashion, with plus size fashions being designed specifically for this market.

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